The story so far
A short history of almost.
Seventeen years of building. Every chapter has the same word in it. I've stopped fighting it and started collecting it.
- 2010. Almost a browser company. Shipped a full iOS browser, 360 Web Browser: tabs, downloads, Firefox Sync. It has a Wikipedia page. Safari has the default slot. Guess which one matters.
- 2012. Almost a media company. 3 Magic Shots: paid apps, free for a day, announced by push notification. One indie game we featured did 26,000 downloads in a day. The notification did the work. I wrote that down.
- 2016. Almost early. GrabShack, a search engine for Indian e-commerce, before Indian e-commerce had decided what it was. "Early" and "wrong" look identical from the inside. You find out which one later.
- 2016. Almost a game studio. Boo Adventures, a physics puzzle game where you toggle gravity. I enjoyed building it more than anything before or since, which told me something about toys I took another decade to act on.
- 2020. Almost a unicorn. Lost money in a DeFi liquidation nobody alerted me to. Built the alert. Push Protocol launched at an $800 million valuation. It invented communication for web3 and Push is synonymous with notifications now.
- 2026. Almost on time. In Simplest Terms, a book of beliefs with the scars attached. Writing is slower than software. Fewer bugs, so far. Chapter one is almost ready, in the same sense everything above was almost something.
Almost is where the lesson lives.
Done is where the receipt lives.
I collect both.